Insurance Refunds-Will Other Companies Follow?

Insurance Marketing often involves genius thinking!  From humor to company mascots like lizards, pigs and ducks…we often enjoy being entertained by company advertising.  I know I do.  But sometimes insurance marketing flirts with deception by moving consumers to think something is “special” when most companies offer the same thing.   In other words, the company just wants you to think of their “feature” more favorably.  Why?   So that you’re influenced to buy from them and not the competition.  This could be “New Car Replacement”, “Accident Forgiveness”, “diminishing deductibles”, “Only Buy the Coverage You Need”, etc.

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